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Limited Brands

Industry: Fashion Stores

Fortune Rank: 269

Limited Brands, Inc. is engaged in the purchase, distribution and sale of women's and men's apparel, women's intimate apparel and personal care products. For the twenty-six weeks ended 7/30/05, net sales increased 2% to $4.27B. Net income decreased 44% to $136.2M. Revenues reflect an increase in merchandise sales. Net income was offset by increase in spending on technology and process initiatives.

Limited Brands, Inc. sells women's intimate apparel, personal care and beauty products, and women's and men's apparel through its retail stores (primarily mall-based) and direct response (catalogue and e-commerce) businesses. The Company operates in three segments: Victoria's Secret, which derives its revenues from the sales of women's intimate and other apparel, personal care and beauty products, and accessories marketed under the Victoria's Secret brand name, and sold through its stores and direct response (catalogue and e-commerce) businesses; Bath & Body Works, which derives its revenues from the sale of personal care products and accessories, and home fragrance products marketed under the Bath & Body Works, and White Barn Candle Company brand names, as well as from sales of third-party brands, and the Apparel segment, which derives its revenues from the sale of women's and men's apparel through Express and Limited Stores.

Limited Brands

Limited Brands is a Fortune 500 company. In 2010 Limited Brands was ranked number 269 on the Fortune 500 list, making it the 269th largest company in the United States when judged by revenue.

Limited Brands achieved revenue of $8,632.50 million in 2010 and earned a profit of $447.90 million.

Limited Brands' rank improves

The company ranking improved in 2010, moving up the Fortune 500 list to 269th compared to 290th in 2009. This was based on its 2009 revenue of $9,043 million (a change of -1 million compared to 2010) and profits of $220 million (a change of $228 million compared to 2009).

Another point of view

To many investors, profits are more important than the revenue a company earns. If the Fortune 500 was ranked by profits instead of revenue then Limited Brands would be ranked 224th rather than 269th due to its profits of $448 in 2010.

* US$ Million

• Address
  • Limited Brands
    Three Limited Parkway
    Columbus
    OH
    43230
• Contact Details
  • Phone: 614-415-7000
  • Fax: 614-415-7094
  • Website: www.limited.com
  • Stock Symbol: LTD

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